Introduction You may face a dilemma when you want to gain more traffic to your site as to whether you should focus on organic SEO or go for SMM or Social Media Marketing. Moreover, with advanced SEO reigning supreme now in the social media marketing landscape, this choice seems to be harder to make. Ideally, experts think that SEO and SMM are both useful but not mandatory to have both in your business marketing strategy. Yes, you can get one or the other if you do not want to have both, but that will be more like having bread without butter. In today’s scenario, you will not be able to get the desired SEO result if you do not focus on creating well-curated and executed content. This is where social media come into play. SMM will help you to:
Influence the interaction of individuals When you use SEO and SMM together, you will be able to influence the interaction and engagement level of the individuals visiting your site. It is seen that there is a significant rise in the popularity of social media networks and online communities. This has created more interest amongst the marketers in two specific areas such as:
These researches have shown that these types of influences depend on several factors such as:
Social media retargeting
Integration of SEO and SMM in your marketing strategies will also, help you to get what you need with better social media retargeting. Social media retargeting is essential in today’s marketing scenario simply due to the fact that a particular shopper looks for the information on a particular product before making a purchase by browsing almost everywhere. This means you can rest assured that they will browse other sites once they leave yours to make an informed decision.
Choosing social sharing sites Now that you know about the need and benefits of integrating SEO and SMM to boost your SEO as well as drive more traffic to your sites, you will need to focus on the selection of the right social media platforms. There is a humongous number of it out there but there are a few specific ones that are more useful. A few of these sites are:
Effective SEO techniques However, simply using the best site will not ensure higher SEO rank and effects. You will need to follow the best SEO techniques that are effective in today’s market drive more organic traffic to your site in 2019. The tactics involve:
Author’s Bio: Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.
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