Introduction You may face a dilemma when you want to gain more traffic to your site as to whether you should focus on organic SEO or go for SMM or Social Media Marketing. Moreover, with advanced SEO reigning supreme now in the social media marketing landscape, this choice seems to be harder to make. Ideally, experts think that SEO and SMM are both useful but not mandatory to have both in your business marketing strategy. Yes, you can get one or the other if you do not want to have both, but that will be more like having bread without butter. In today’s scenario, you will not be able to get the desired SEO result if you do not focus on creating well-curated and executed content. This is where social media come into play. SMM will help you to:
Influence the interaction of individuals When you use SEO and SMM together, you will be able to influence the interaction and engagement level of the individuals visiting your site. It is seen that there is a significant rise in the popularity of social media networks and online communities. This has created more interest amongst the marketers in two specific areas such as:
These researches have shown that these types of influences depend on several factors such as:
Social media retargeting
Integration of SEO and SMM in your marketing strategies will also, help you to get what you need with better social media retargeting. Social media retargeting is essential in today’s marketing scenario simply due to the fact that a particular shopper looks for the information on a particular product before making a purchase by browsing almost everywhere. This means you can rest assured that they will browse other sites once they leave yours to make an informed decision.
Choosing social sharing sites Now that you know about the need and benefits of integrating SEO and SMM to boost your SEO as well as drive more traffic to your sites, you will need to focus on the selection of the right social media platforms. There is a humongous number of it out there but there are a few specific ones that are more useful. A few of these sites are:
Effective SEO techniques However, simply using the best site will not ensure higher SEO rank and effects. You will need to follow the best SEO techniques that are effective in today’s market drive more organic traffic to your site in 2019. The tactics involve:
Author’s Bio: Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.
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rowing a small business to the point where it can rival a large chain corporation is a dream that many entrepreneurs think is unachievable. According to Forbes, as much as 80% of new small businesses are doomed to fail. Just surviving can be a challenge to some companies, and because of that owners tend to forget about aiming big and settle for eking out a living from their small enterprise. Going big isn't something that a company should consider as an afterthought. If anything, a business should plan to go big. Turning a business into a revenue generation engine is what most owners should be aiming to do. Inc states that small businesses are indeed the backbone of the nation's economy. The standing of small enterprise as such a mainstay to a country's development is good news for a small business owner, especially one that has sights set on making their business work for them. No millionaire is made overnight, as looking at George Soros' net worth over time can confirm. What, then, should a small business be aiming to do to bolster its income potential? Table of Contents
1. Innovation Drives Profit MIT mentions that companies which were engaged in innovating their product tended to grow faster than those that didn't. Taking a product and giving it new uses or innovating on how people can use it brings a new sense of wonder to something that people are already comfortable with. Maybe through innovation, a company can make it easier or more enjoyable to use a product. Innovating allows a company to compete with more established businesses by offering something new to the consumer that they might not have experienced before. 2. Drill Down into the Existing Market Finding customers to buy products and services is something most businesses leave to advertising firms. Even so, companies that invest time and effort into social media marketing and targeted ads tend to make a lot more impact on an existing market. Targeted advertising on social media brings high returns for a relatively small cost. Recommended: [Growth Strategy] How to Scale Your Small Business Tapping into the current customers within the market that doesn't know about a company's product or haven't bought from the business as yet has the potential to generate massive revenue from sales. More importantly, establishing good relations with customers can create repeat business or even referrals. 3. Using Referrals to Drive Marketing Word-of-mouth is still one of the most powerful marketing tools available to a company. The marketing field refers to this as 'organic marketing' and this type of marketing, according to Salesforce, is an excellent way for businesses to enable authentic interactions with customers. Referrals are the most common method of organic marketing and the one that most companies tend to encounter. Having excellent customer service helps to fuel referrals and drive the business' brand outreach through it. 4. Investigate Niche Markets Niche businesses have started cropping up to capitalize on a particular subset of customers. The benefit of a niche market is that the company has very little competition among other providers. Many times, a niche business might be the only supplier to an area for a particular product type. Even in small markets, one or two firms have the potential to stand out because of their innovation and through referrals, combining other marketing methods to grow the business' reach and scope. 5. Diversification While a niche market focuses on a narrow spectrum of goods, some companies might find more success in diversifying their product line. Bringing more products to market under the company's brand can help to drive business, especially if the brand is already recognizable. However, diversification might be a better tactic for established businesses rather than new ones. The more products that the company chooses to market, the more extensive the range of customers it can supply. However, as more the firm offers more products, the company needs to refine its business processes to suit, something more manageable for an established business than for a new one. Going Big through Marketing For a company to go big, it needs to get a larger share of the market. A company's income depends upon its interaction with customers. Using marketing can only deliver those customers to the business, but it's up to the company itself to deal with customers in a way that makes them feel genuinely valued. Customer service combined with marketing methods to spread the company's brand and product line can work together to fuel massive growth and market penetration for even the smallest of enterprises. |
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